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2019 מועד קיץ - 42 - פרק ראשון- אנגלית
19. According to the third paragraph, the Quaker Oats Company -
(1) did not know about Aunt Jemima's connection to slavery
(2) supported the civil rights movement
(3) was criticized about Aunt Jemima's appearance
(4) bought the Aunt Jemima product line in 1968
20. "Nonetheless" (line 20) can best be restated as -
(1) Even though slavery ended long ago
(2) Even though the Aunt Jemima image was altered
(3) Even though the civil rights movement was highly influential
(4) Even though Aunt Jemima was a successful product line
21. The main purpose of the last paragraph is to -
(1) offer a solution to the controversy surrounding Aunt Jemima products
(2) explain the importance of a product's name and image for its commercial success
(3) describe the process of establishing a new product identity in the marketplace
(4) discuss the decision not to replace the Aunt Jemima trademark
22. It can be inferred that the author of this text believes that -
(1) the present form of the Aunt Jemima trademark is acceptable
(2) Quaker Oats has done enough to correct historic wrongs
(3) the Aunt Jemima trademark should be changed completely
(4) a company should not have to change the name of a successful product
)© כל הזכויות שמורות למרכז ארצי לבחינות ולהערכה (ע"ר
. בלא אישור בכתב מהמרכז הארצי לבחינות ולהערכה- כולה או חלקים ממנה- או ללמדה,אין להעתיק או להפיץ בחינה זו או קטעים ממנה בכל צורה ובכל אמצעי
